Scientific Advertising Claude C. Hopkins (ebook)

Scientific Advertising Ebook

Claude C. Hopkins was one of the great advertising pioneers, he believed advertising existed only to sell something and should be measurable and justify the results that it produced. ‘Scientific Advertising’ is the result of his years of experience and testing and is essential reading for anyone interesting in advertising and business.

Chapter 1 How advertising laws are established.
Chapter 2 Just salesmanship.
Chapter 3 offer service
Chapter 4 Mail order advertising-what it teaches.
Chapter 5 Headlines.
Chapter 6 Psychology.
Chapter 7 Being specific.
Chapter 8 Telling your full story.
Chapter 9 Art in advertising.
Chapter 10 Things to costly.
Chapter 11 Information.
Chapter 12 Strategy.
Chapter 13 Use of samples.
Chapter 14 Getting distribution.
Chapter 15 Test campaigns.
Chapter 16 Leaning on dealers.
Chapter 17 Individuality.
Chapter 18 Negative advertising.
Chapter 19 A name that helps.
Chapter 20 Letter writing.
Chapter 21 Good business.

Number of pages : 50
Format : Digital Book in PDF format
Printable : Yes
File Size : 365kb approx.

Click The Button Below To Download This Digital Book Now : £2.95