Scientific Advertising By Claude C. Hopkins – Mp3 Audiobook

Scientific Advertising Mp3 AudiobookClaude C. Hopkins was one of the great advertising pioneers, he believed advertising existed only to sell something and should be measurable and justify the results that it produced. ‘Scientific Advertising’ is the result of his years of experience and testing and is essential reading for anyone interesting in advertising and business.

Chapter 1 How advertising laws are established.
Chapter 2 Just salesmanship.
Chapter 3 Offer service
Chapter 4 Mail order advertising-what it teaches.
Chapter 5 Headlines.
Chapter 6 Psychology.
Chapter 7 Being specific.
Chapter 8 Telling your full story.
Chapter 9 Art in advertising.
Chapter 10 Things too costly.
Chapter 11 Information.
Chapter 12 Strategy.
Chapter 13 Use of samples.
Chapter 14 Getting distribution.
Chapter 15 Test campaigns.
Chapter 16 Leaning on dealers.
Chapter 17 Individuality.
Chapter 18 Negative advertising.
Chapter 19 Letter writing.
Chapter 20 A name that helps.
Chapter 21 Good business.

Click Below To Listen To A Sample Chapter

Length : 2 hours approx.
Format : Audiobook in Mp3 Format
File Size : 110mb approx.

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